There’s no question about it … the red hot real estate market in Utah is slowing down.
Painful as it may be, this correction will, over time, make for a healthier market that’s less dependent upon speculators, sub-prime mortgages and double digit appreciation.
With all that being said…NOW is the time to buy…isn’t it?
Remember the old adage…buy low…sell high? And yet, the local and national media seem hell bent on convincing consumers NOT to buy a home.
Every day, there’s a steady stream of national stories in the local Utah media reporting the decline in home sales…and the accompanying decline in prices. This only serves to feed a self full-filling prophecy…creating a chilling effect in the market place.
Here’s the bone I have to pick. The media does a poor job of making the distinction between the national picture, and the local scene, which isn’t as dire as the real estate markets, i.e. Florida, California, Arizona and Nevada (ask Jason Eldredge from Newreach Marketing, an independent Salt Lake City research firm that compiles statistics on Utah real estate).
True, the Utah market has slowed. But not to the extent that it has on a nation wide basis.
We are still seeing appreciation in Utah real estate values. Instead of 20% appreciation, our rate may drop to 3-5%. The point is…HOMES ARE STILL APPRECIATING IN UTAH (unlike the situation in neighboring states). Mis-leading information only serves to adversely impact an industry that arguably encompasses 25-30% of our economy.
The real estate slow down won’t just affect realtors and builders/developers. Everyone who works in the trades or supplies materials is also feeling the affect. And those people will spend less on other products and services…like cars, clothing, entertainment, vacations, etc., etc., etc. The ripple affect is staggering.
And yet, the media continues to pour it on. Having spent a great deal of time working
in newsrooms, I understand the mind set. The editors who decide what is and isn’t “news,” have decided that the declining figures are important information that the public needs to know. But by the very definition of the term…these stories are not “news.” Real “news” regarding real estate will come when the market turns and improves.
The media can and does influence stories…and in this case, the media is making things worse. When Jim Cramer from MSNBC looks into the camera on the Today show and tells millions of viewers “don’t you dare buy a home…” he’s simply feeding a self fulfilling prophecy. So are the daily headlines of doom and gloom, which fuel the perception that this is not the time to buy real estate. In fact, the Utah economy is as strong as ever. Judging from the economic fundamentals in our state, real estate should still be going strong. And in many areas, it is. But you’d never know that from the news coverage, especially in the print media.
Will home buyers get a better price if they wait another 6-12 months to purchase? Maybe…and then again, maybe not. The same experts who advise investors not to try and “time” the stock market, are essentially telling home buyers to do exactly that. And while it’s true that home builders are making some concessions in price, and/or are offering greater incentives, nobody is going to give a home away and just hand someone the keys. Owners of existing homes will simply pull their homes off the market and wait for times to get better. And eventually, the inventory of homes in foreclosure will dry up too.
Real estate is still, at this moment, a good investment for the future…IF you’re willing to buy and hold the property. If you’re a “flipper,” and you want to turn the property in 30 minutes and make a $50,000 profit…no, real estate is not a good investment. Morale of the story? If you want and/or need to buy a home…pull the trigger and just do it. Hold on to the property for a couple of years, and judging from history, you’ll see an increase in your equity.
Listen to the media…and heed the headlines…and you’ll be just like those buyers a year ago who couldn’t write checks quickly enough to get in at the top of the market…and are now seeing a slight decline in the value of their property because they bought when prices were higher.
It will take some time for real estate to rebound and reach the same lofty heights we all enjoyed during the run up of the past few years. But it will take a lot longer if the media keeps piling on. Funny they don’t understand that they’re shooting themselves in the foot. If the media sends real estate into a deep recession, and the rest of the economy follows…guess who’ll see a decline in advertising revenues???
Don’t misunderstand…I’m not suggesting that the media paint a pretty picture. I’m not asking the media to mislead the public. What I am asking for, is for editors, reporters and writers to do a better job telling this story. Do a better job of interpreting the numbers and what they really mean. Accuracy should be the number one goal…especially when so much is at stake.
The public absolutely has a right to know…but the skewed stories coming out are only hurting the public even more. The media’s reporting on real estate isn’t making things better…it’s making it worse.